How does research helps in Cartesi website revamped?
Introduction
Why Cartesi website need a revamped?
Cartesi want to refresh the website with new narrative and look to improve the entire website experience and increase engagement. Before the revamp, we assess the usability and overall user experience of the Cartesi.io website. The gathered data inform efforts to reorganize and prioritize information, enhancing website users' decision-making process.
How does research contribute to the revamp?
Approach
Website analytics
We started with analysing the existing data from Google analytics and Hotjar. The data provides a broad understanding of user behaviour on the website to inspire the website optimization.
Expert review
We work with an external expert to evaluate the website from perspective of target persona - developer and investor. The output from both internal and external expert review produced a more holistic insights , with fresh and unbiase insights.
⚠️ Study limitation
Due to time and resource constraints, we had to skip usability testing and launch the final website to the market.
My web analytics process (Google Analytics + Hotjar)
Key learnings
Website analytics
Navigation
The organization of content and navigation should be the top priority in Cartesi.io optimization. While the website hierarchy follows common standards, the information architecture needs refinement. Some user flows are broken due to confusing navigation links, impacting overall usability.
CTAs and labels
Redundant CTAs are present across multiple pages, including the Homepage, About page, and Bug Bounty page, leading to user confusion.Inconsistent button labels and links contribute to further confusion, detracting from the user experience.
Information
Staking-related tutorials, important for visitors, are buried within the Governance Overview page, leading to unexpected navigation flow.
The positioning of Explorer.io could be optimized for better visibility and accessibility on the website.
Visitors also demonstrate interest in footer navigation resources, such as White paper and Foundation notice.
Mobile responsive view
Given the significant usage of mobile devices to access the website, prioritizing a responsive mobile view is crucial for optimizing user experience.
Homepage is the main entry point and exit from Cartesi.io
The homepage emerges as both main entry point and exit for Cartesi.io, serving as a entry point for user interaction and potential conversions. As a substantial number of users also exit from the homepage, optimizing this critical page could potentially improve user engagement and retention.Important pages for user : About page, staking documentation, Explorer pages, Cartesi documentation
The high traffic on these pages underscores users' interest in accessing relevant information. Recommendations include ensuring clear navigation and providing comprehensive information on these pages to enhance user experience and satisfaction.